Introduction
The European Commission's (EC) launch of a comprehensive review of its merger guidelines in May 2025[1] represents a notable development in EU competition policy. The consultation reflects that the existing frameworks need updating to address the fact that the EU is facing a very different world than some twenty-odd years ago when the old guidelines came about.
This initiative responds directly to a broader strategy to strengthen the EU's economic competitiveness while addressing pressing challenges posed by digitalisation, globalisation, and the need for a sustainable transition. As markets evolve rapidly, the EC aims to ensure that its merger control framework remains robust, adaptable, and aligned with the EU’s strategic priorities.
The need to support the EU’s Green Deal[2] objectives, and the imperative to enhance the global competitiveness of European industries are steps towards modernizing competition policy - a clear objective set out in the 2024 Mission Letter from EC President Ursula von der Leyen to Commissioner Teresa Ribera (The Mission Letter).[3]
Background for the review
The EU’s merger control framework, governed by the Merger Regulation (Council Regulation (EC) No 139/2004), is designed to prevent mergers and acquisitions that could significantly impede effective competition within the European market, particularly by creating or strengthening dominant market positions. The current guidelines - the Horizontal Merger Guidelines (2004) and Non-Horizontal Merger Guidelines (2008) - were drafted in a distinctly different economic environment and outline procedures for assessing market concentration, potential price increases, barriers to entry, and other competitive impacts. However, global markets have evolved significantly over the years and are increasingly driven by technological developments, the rise of digital ecosystems, and increasing emphasis on sustainability.
The EU consultation also constitutes a step towards the goal of modernising competition policy expressed in the Mission Letter, which takes account of Mario Draghi’s report on the future of European Competitiveness.[4]
Key Objectives of the review
The EU review process consists of both a general and an in-depth consultation. The general consultation includes high-level questions on how the EC should assess mergers within the framework of the Merger Regulation and on the principles that should underpin its revised Guidelines.
For the purpose of the in-depth consultation, the EC has published seven detailed papers on critical "focus" topics to guide stakeholder input.
Seven detailed papers on critical "focus" topics
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A. Competitiveness and resilience
| The paper on competitiveness and resilience[5] introduces a resilience risk assessment framework to evaluate supply chain vulnerabilities, driven by lessons from COVID-19 and the Russia-Ukraine conflict. Mergers affecting critical inputs are suggested to face intensified examination to ensure they do not compromise supply chain stability. Another important point is, however, the stressing of the need to keep up with technological developments by adapting an approach to support start-ups and scale-ups. Implications? Businesses should prepare for increased scrutiny of mergers affecting critical supply chains, with a focus on resilience metrics. |
B. Assessing market power
| In the paper on assessing market power[6], the EC is proposing significant reforms to how it assesses market power in merger reviews, responding to rising industry concentration and resulting rising prices across the EU over the past many years. These changes aim to better protect consumers from price increases whilst maintaining competitive markets. The most significant proposed change involves introducing stricter structural indicators or "rebuttable presumptions" that would shift the burden of proof to merging companies. Under this system, certain mergers - particularly those involving dominant firms or creating high market concentration - would be presumed harmful unless the parties provide compelling evidence to the contrary. This represents a fundamental shift from current practice, where the EC must prove harm, creating a counterbalance to existing "safe harbours" that protect low-risk mergers. The EC also proposes alternative metrics for assessing market power, moving beyond traditional supply shares to include capacity shares, diversion ratios, profit margins, spare capacity, and a firm’s “pivotality” (its ability to influence market outcomes). Additionally, the paper seeks to clarify when merging firms are close competitors or when a merger eliminates an important competitive force. Implications? Companies should likely gear up for a more rigorous merger review environment and prepare for robust evidence to rebut presumptions, particularly in concentrated markets where high market shares or concentration levels trigger presumptions of harm, requiring evidence to demonstrate pro-competitive effects. |
C. Innovation and dynamic competition | The EC is reforming how it assesses innovation and dynamic competition in mergers, recognising that firms compete through long-term R&D investments, not just pricing. The reforms aim to give innovation "adequate weight" whilst developing frameworks that can evaluate both positive and negative merger impacts on innovation. This paper on innovation and dynamic competition[7] proposes a four-layered framework for assessing innovation in mergers covering: overlaps between existing products, advanced pipeline products, potential discontinuation of early-stage research, and structural reduction in overall innovation levels. The framework aims to address “killer acquisitions” (where large firms acquire promising competitors to discontinue their products) and “reverse killer acquisitions” (where the acquirer stops its own R&D projects post-closing), particularly in pharmaceuticals and tech. A key issue is crafting an accurate “counterfactual” to predict post-merger innovation outcomes. The EC seeks to clarify the distinction between future rival entry as a pro-competitive factor and the elimination of a potential competitor as a harm. It also explores the competitive impact of “perceived entry,” where a firm’s behaviour is constrained by the mere possibility of a rival’s entry, even without concrete plans. Implications? Companies in innovation-intensive sectors must demonstrate how mergers enhance rather than diminish innovation incentives. The burden is particularly high when acquiring nascent competitors with promising technologies. The framework aims to prevent harmful consolidation whilst recognising legitimate innovation synergies that accelerate technological development and benefit consumers. |
D. Sustainability and clean technologies | This paper on sustainability and clean technologies[8] looks into the possibilities of reforming merger control to support the EU's climate neutrality ambitions whilst preventing transactions that harm clean innovation, hereby recognising that merger control must balance protecting competition with facilitating the clean transition and supporting investment in sustainable technologies. A key concern is preventing harmful acquisitions where incumbents buy disruptive green innovators to slow or eliminate clean technologies. The EC aims to identify when mergers reduce incentives to invest in green products or create barriers to accessing clean technologies, potentially hampering sustainability. However, the EC acknowledges that interventions in mergers only on public policy grounds unrelated to competition are not feasible. Implications? Companies might benefit from highlighting sustainability benefits in merger filings, while those active in high-emission industries should prepare to address potential negative environmental impacts. |
E. Digitalisation | Digital markets pose unique challenges due to their complex, interconnected nature. This paper on digitalisation[9] notes that digital mergers often blur the lines between horizontal, vertical, and conglomerate transactions, complicating traditional assessments. The EC introduces “ecosystem theories of harm,” focusing on how mergers can entrench or leverage digital ecosystems, as seen in recent tech cases. However, replacing traditional foreclosure tests with broader ecosystem entrenchment analyses may spark debate over legal certainty. The paper acknowledges the growing role of privacy and data protection in merger reviews, with data access often being central to competitive dynamics. The EC seeks stakeholder input on whether revised guidelines should explicitly list privacy as a competitive parameter. Implications? Tech firms must anticipate rigorous ecosystem analyses, particularly for acquisitions that could strengthen platform dominance. |
F. Efficiencies | In practice, it is very rare to get a merger approved by the EC exclusively based on efficiencies offsetting harm. In this paper on efficiencies[10], the EC addresses challenges in evaluating efficiencies, and thus introduces a three-part cumulative test for efficiency claims. First, efficiencies must benefit consumers - intermediate and ultimate consumers must not be worse off. Variable cost savings are more likely to be passed on than fixed costs, and competitive pressure must remain on the merged entity. Innovation efficiencies like new products are assessed through consumers' willingness to pay. Efficiencies must materialize within a reasonable timeframe (typically 3-4 years) and be substantial enough to outweigh competition harm. Second, efficiencies must be merger-specific - they must result directly from the merger and cannot be achieved through less anticompetitive alternatives like licensing agreements or joint ventures. Alternatives must be reasonably practical given industry practices. Third, efficiencies must be verifiable - the EC must be reasonably certain they will materialize. Where possible, efficiencies should be quantified, otherwise there must be a clearly identifiable positive consumer impact. Merging parties bear the burden of providing evidence including internal documents, management statements, historical examples, and expert studies. Implications? Merging parties must provide verifiable, merger-specific efficiency claims, potentially including qualitative evidence for sustainability benefits. Clearer guidance could facilitate approvals for pro-competitive mergers with strong efficiency justifications. |
G. Public Policy and other considerations | This paper on public policy, security and labour market considerations[11] explores how EU merger control intersects with broader public policy objectives beyond traditional competition concerns. While the EU Merger Regulation's primary mandate is to prevent significant impediments to effective competition, merger control also indirectly supports wider societal goals by limiting market concentration and preventing companies from becoming "too-powerful-to-care" or "too-big-to-fail." Implications? While the EC cannot directly block mergers on non-competition grounds, these considerations may influence the underlying competitive assessment. Merging parties should anticipate addressing concerns about labour market effects, particularly in concentrated markets where workers have limited employment alternatives. |
What’s next
The EC’s merger guidelines review represents a critical juncture in EU competition policy development. The initiative's success will determine whether European merger control can adapt to contemporary market realities while preserving the fundamental principles that have underpinned the single market project. The review's outcome will influence not only the competitive landscape within the EU but also the global development of merger control doctrine. As competition authorities worldwide grapple with similar challenges posed by digitalization, sustainability imperatives, and innovation competition, the EU's approach may serve as a template for international best practice.
For more information, please contact Morten Nissen, Alexander Brøchner, Stefan Brkic or Nanna Sofie Krabbe.
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[1] See https://ec.europa.eu/commission/presscorner/detail/en/ip_25_1141
[2] European Green Deal - Consilium
[3] Mission Letter, 12 September 2024
[5] Topic A - Competitiveness and resilience
[6] Topic B - Assessing market power using structural features and other market indicators
[7] Topic C - Innovation and other dynamic elements in merger control
[8] Topic D - Sustainability and clean technologies
[11] Topic G - Public policy, security and labour market considerations